Publicaciones

• Administración ×
• Materiales Avanzados ×

1. Reprint: Brand Origin Recognition Accuracy—Its Antecedents and Consumers’ Cognitive Limitations

   Saeed Samiee, Terence A. Shimp, Subhash Sharma

   JIBS special collections 2024 Capítulo de libro

   Marketing Materiales Avanzados

2. Examining need for uniqueness in emerging markets

   Dheeraj Sharma, Varsha Verma, Subhash Sharma

   Marketing Intelligence & Planning 2017 Artículo 21 citas

   Marketing Materiales Avanzados

3. The Role of Relational Information Processes and Technology Use in Customer Relationship Management

   Satish Jayachandran, Subhash Sharma, Peter A. Kaufman, Pushkala Raman

   Journal of Marketing 2005 Artículo 973 citas

   Organizational Behavior and Human Resource Management Materiales Avanzados

4. Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations

   Saeed Samiee, Terence A. Shimp, Subhash Sharma

   Journal of International Business Studies 2005 Artículo 468 citas

   Marketing Materiales Avanzados

5. Brand origin recognition accuracy: its antecedents and consumers' cognitive

   Saeed Samiee, Terence A. Shimp, Subhash Sharma

   2005 Artículo 14 citas

   Marketing Materiales Avanzados

6. Measuring dimensions of manufacturing flexibility

   Lori L. Koste, Manoj K. Malhotra, Subhash Sharma

   Journal of Operations Management 2004 Artículo 257 citas

   Strategy and Management Materiales Avanzados

7. Assessing generalizability of scales used in cross-national research

   Subhash Sharma, Danny Weathers

   International Journal of Research in Marketing 2003 Artículo 63 citas

   Organizational Behavior and Human Resource Management Materiales Avanzados

8. Spanning the continuum between marketing and operations

   Manoj K. Malhotra, Subhash Sharma

   Journal of Operations Management 2002 Artículo 128 citas Acceso abierto

   Organizational Behavior and Human Resource Management Materiales Avanzados

9. Reference Price and Price Perceptions: A Comparison of Alternative Models

   Ronald W. Niedrich, Subhash Sharma, Douglas H. Wedell

   Journal of Consumer Research 2001 Artículo 247 citas

   Marketing Materiales Avanzados

Datos de OpenAlex, a partir de los ORCID registrados en el directorio. Se actualizan cada semana; las citas son las que OpenAlex contabiliza.